The iPhone Ultra may not be late to the party after all

A new leak indicates you may not have to wait indefinitely for the 'next big thing.'

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Render of the iPhone Ultra.
The concept looks amazing, but will that be enough? | Image by fpt.
The iPhone Ultra/Fold is Apple's next 'big thing.' As the brand's debut effort into the foldable scene, it has big shoes to fill. Leaks have been wild for months, telling us what to expect from the form factor and hardware. 

In April 2026, supply chain rumors indicated that the Cupertino tech giant might have run into technical issues during the test phase. Logically, that could lead to announcement delays. But this may not actually happen. 


The iPhone Ultra won't be late?


One of the most renowned X leakers, Ice Universe, has just shared that the iPhone Ultra might debut alongside the iPhone 18 Pro and Pro Max, as initially expected.

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The post reads simply that there's a new product scheduled in autumn 2026. Well, duh, that's when iPhones are usually released. The curious element stems from the attached image, which shows the new CEO announcing the foldable device. 

Of course, this image isn't taken from a real keynote event, but it does suggest the iPhone Ultra might be the new CEO's first groundbreaking announcement. 

What makes a good foldable great?
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Assuming Ice Universe isn't wrong (the leaker has a mostly flawless track record), then Apple might have solved its test phase issues quicker than expected. I would argue that the tech giant may have been 'forced' to fix the problems just to keep its competitive edge. 


After all, the iPhone Ultra won't be the world's first foldable with a 'passport' design. In fact, another brand already beat Apple to the curb — and Samsung is expected to do the same in just a few months.

Competition is strong


On April 20, 2026, Huawei effectively "threw the glove" at Apple, showing how the wide-style foldable design is done. The Huawei Pura X Max debuted with a 5.4-inch outer screen and a 7.7-inch main panel, featuring an extremely slim design, a custom Kirin 9030 Pro chipset and a 5,300mAh battery. 


Sure, the Huawei foldable likely won't be a global bestseller, likely due to its limited market availability and lack of Google services. But it does drive the competition up for Apple, giving users several months to estimate whether this specific form factor is the future.

Will Samsung be able to compete? 


Another wide-style foldable is coming up in 2026, the Galaxy Z Fold 8 Wide. While it hasn't received the same amount of hype as the iPhone Ultra, this device is also expected to beat Apple on the release date front. 

It's currently estimated to debut alongside the 'standard' Z Fold/Z Flip lineup in July. And yet, I doubt it'll be a global bestseller. 


We live in a world where the East is providing groundbreaking foldable innovations year after year (Oppo already launched the first creaseless foldable). Apple has also gathered massive momentum for its debut in the West. Where does Samsung sit in this landscape? 

Hardcore fans will likely remain loyal to the Galaxy Z Fold experience regardless of the Apple hype. But for those without such devoted allegiance, picking a Samsung foldable may no longer be a 'no-brainer.' 

At the end of the day, with the Motorola Razr Fold debuting in the US very soon, it won't even be only Apple making Galaxy foldables feel... old.

Should you wait for the iPhone Ultra?


I'm not necessarily saying Apple will immediately dethrone Samsung as the world's top foldable seller, though it's certainly possible. But I do think the iPhone Ultra is worth waiting for.


The reason isn't groundbreaking hardware or a revolutionary design. It's about the choice. For years, Samsung has only given us incremental upgrades, slowly making its foldables feel obsolete. And since you can't just walk into a Western store and buy an Oppo Find N6 or a Huawei Pura X Max, the Apple iPhone Ultra becomes the logical alternative.

The West is hungry for variety, and Apple needs no 'cutting-edge' approach. It just needs to be there.

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